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About Me
My name is Mitchell Finlayson
Australian-born and a UAE resident for over 20 years, I combine a Murdoch University education with military-grade discipline to lead high-impact, 360° marketing strategies.
With 7 years of experience across agencies and client-side roles, I specialise in scaling global brands such as Invisalign Centre, Optimum Nutrition, Papa John's Pizza, Hewlett-Packard (HP), and Brighton College through data-driven omnichannel growth. I bridge the gap between creative vision, high impactful campaigns and measurable ROI across the GCC landscape.
Services
With over 7 years of experience across agency and client-side roles, I deliver comprehensive 360° marketing strategies that drive measurable results. I manage the entire campaign lifecycle, combining strict P&L oversight and budgeting with high-impact creative execution. By bridging the gap between physical OOH and precision digital media, I ensure every tactic is integrated, optimised, and results-driven.
Out-of-Home
Out-of-Home (OOH) is advertising that reaches people in the physical world, from massive billboards to digital mall screens. Its primary strength is unmissable scale; unlike digital ads, it cannot be skipped, blocked, or ignored. It is the ultimate tool for building massive brand awareness and creating a dominant presence in the public eye.
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Programmatic Digital Out-of-Home
Programmatic Digital Out-of-Home (pDOOH) adds a "brain" to public screens by automating ad placement through smart software. This allows for real-time flexibility, such as triggering ads based on live weather or local traffic conditions. It successfully bridges the gap between the high impact of traditional OOH and the data-driven targeting of digital.
Digital Media
Digital Media is screen-based advertising that uses data to connect with specific audiences based on their unique interests and behaviors. It acts as a precision tool, allowing brands to target individuals rather than the masses. Because every click is tracked, it offers clear, measurable results and a verifiable return on investment.
CLIENTS WHO I HAVE WORKED WITH
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