About Me
My name is Mitchell Finlayson
I am a marketing specialist dedicated to elevating brands across the Gulf Cooperation Council (GCC).
Based in Dubai, I have five years of agency experience in the UAE, delivering innovative and AI data-driven campaigns that drive growth.
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My expertise is in creating integrated campaigns that blend powerful traditional and digital strategies.
Key services include:
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Traditional & Digital Out-of-Home (OOH)
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Programmatic Digital OOH (pDOOH)
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Paid Social Media
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Search Engine Marketing (SEM)
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AI-Powered Marketing Innovation
I have had the privilege of partnering with notable clients like HP, Bloom Education, and Optimum Nutrition, helping them achieve market leadership in a competitive landscape.
CLIENTS WHO I HAVE WORKED WITH
Services
With extensive agency experience across the UAE and beyond, I specialise in executing high-impact marketing strategies. My expertise lies in orchestrating successful Out-of-Home (OOH) campaigns, strategically optimising Paid Media and Search Engine Marketing (SEM) for maximum ROI, and leveraging a global network of leading Programmatic Digital OOH suppliers to deliver innovative solutions for my clients.
Out-of-Home
Think of Out-of-Home (OOH) as any advertising that catches your eye when you're out of your home. It’s the original "in real life" marketing—from giant billboards along Sheikh Zayed Road to sleek digital screens in the Dubai Mall. Its superpower is its massive scale and public presence; you can’t skip it, block it, or close the tab. OOH is all about making a bold, unmissable statement in the physical world, building widespread brand awareness, and creating that "I see this brand everywhere" feeling. It's designed to captivate audiences on the move and make a lasting impression.
Digital Media
Digital Media is the dynamic world of advertising that lives on our screens. If you've scrolled through Instagram and paused at an ad or seen a sponsored link on Google, you've experienced it. Unlike ads that speak to everyone, digital media is like a savvy personal shopper for brands. It uses data to connect with specific audiences based on their interests, online behaviour, and location. Best of all, everything is measurable, allowing for precise, data-driven campaigns that prove their value and deliver a clear return on investment—right down to the last dirham.
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Programmatic Digital Out-of-Home
Imagine if a classic billboard and a smart digital ad had a baby—that’s Programmatic Digital Out-of-Home (pDOOH)! It takes those cool digital screens you see in public and gives them a tech-powered brain. "Programmatic" simply means the buying and placing of ads is automated using software. This allows for incredible flexibility—for instance, an ad for iced coffee could automatically run only when the temperature in Dubai hits 38°C. pDOOH combines the massive public impact of OOH with the sharp, data-driven targeting of digital media, delivering smarter and more efficient real-world campaigns.