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ADNOC Group L&S Nor Shipping
Project Type
Digital Media
Location
Dubai, United Arab Emirates
Role
Integrated Media Manager
Our ADNOC Group L&S Nor Shipping campaign connected the company with C-Suite executives at the global event by bypassing mass media for a surgical, two-phased LinkedIn strategy.
First, we built brand salience with hyper-targeted ads to executives in Oslo. Then, we deployed personalized InMail messages to initiate direct conversations with key decision-makers.
This precision approach successfully cut through the event noise, generating 350,000 impressions and securing over 15,000 message opens from a high-value, difficult-to-reach audience.
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