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HP Wolf Security Billboard on Sheikh Zayed Road
Project Type
Out-of-Home
Location
Dubai, United Arab Emirates
Role
Media Planning & Buying Manager
To launch HP Wolf Security in the UAE, we executed a dominant Out-of-Home (OOH) campaign to achieve rapid market leadership.
By combining data-driven digital screens with high-impact static billboards on Sheikh Zayed Road and the Dubai Metro, the campaign delivered over 500 million impressions.
This strategy achieved immediate brand recognition and established HP Wolf Security as an authoritative leader in the cybersecurity market.
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