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Optimum Nutrition McLaren F1 Partnership
Project Type
Digital Media
Location
Dubai, United Arab Emirates
Role
Integrated Media Manager
To solidify the Optimum Nutrition McLaren F1 Partnership across the GCC, we executed a dynamic 9-month digital strategy with a 2 phase approach.
Our approach for the Optimum Nutrition McLaren F1 Partnership blended an "always-on" brand campaign with high-impact activations during the GCC 2025 Formula 1 Grand Prix races and an engagement campaign getting users to engage with social media content and share on their personal stories to win prizes.
This powerful combination delivered over 300 million impressions, reaching over 150 million unique users and drove more than 50,000 engagements cementing Optimum Nutrition's category dominance.