ADNOC Group L&S Nor Shipping

Our ADNOC Group L&S Nor Shipping campaign connected the company with C-Suite executives at the global event by bypassing mass media for a surgical, two-phased LinkedIn strategy.

First, we built brand salience with hyper-targeted ads to executives in Oslo. Then, we deployed personalized InMail messages to initiate direct conversations with key decision-makers.

This precision approach successfully cut through the event noise, generating 350,000 impressions and securing over 15,000 message opens from a high-value, difficult-to-reach audience.